Aswini Adhuna Amla Shampoo 450 ml pack of 1

Aswini Adhuna Amla Shampoo 450 ml pack of 1

This hair care product is a herbal shampoo made from natural ingredients, specifically formulated to promote hair growth and strengthen hair follicles.

Key Features:
- Contains amla, known for its beneficial effects on hair growth
- Enriched with other herbal extracts for added nourishment
- Free of harsh chemicals and parabens
- Suitable for all hair types

For whom:
This shampoo is suitable for anyone looking to improve the health and appearance of their hair. It is especially beneficial for those dealing with hair loss or thinning hair.

Pros:
- Promotes hair growth
- Strengthens hair follicles
- Nourishes and hydrates the scalp

Cons:
- May not lather as much as conventional shampoos
- Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amla extract aligns with consumer preference for herbal ingredients in shampoos.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the shampoo category.	Nielsen
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar amla-based shampoos in the market.	GfK
Competition	10	6	Facing strong competition from other amla shampoo brands with aggressive marketing strategies.	IRI
Use-case Advantage	5	5	Addresses hair fall concerns, a key need for Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned amla shampoo with strong brand and competitive pricing.

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