Ashba Botanics Clarifying Shampoo for Women Men with Curly Wavy Hair Hard Water Expert To Deeply Cleanse Remove Buildup Exfoliate Scalp with Vitamin C Natural AHAs Sulphate Free 100 ml

Ashba Botanics Clarifying Shampoo for Women Men with Curly Wavy Hair Hard Water Expert To Deeply Cleanse Remove Buildup Exfoliate Scalp with Vitamin C Natural AHAs Sulphate Free 100 ml

Ashba Botanics Clarifying Shampoo is specially designed for curly and wavy hair, catering to both men and women. This shampoo is expertly formulated to tackle the challenges posed by hard water, providing deep cleansing, removing buildup, and gently exfoliating the scalp.
Key Features: - Infused with Vitamin C for added nourishment and antioxidants - Contains natural AHAs (Alpha Hydroxy Acids) to promote scalp health - Sulphate-free formula to maintain the natural oils in your hair
For whom: Ideal for individuals with curly or wavy hair who struggle with the effects of hard water on their hair and scalp. This clarifying shampoo is perfect for those looking for a deep cleanse and buildup removal while keeping their hair healthy and nourished.
Pros: - Deep cleansing and scalp exfoliation - Suitable for all hair types, especially curly and wavy hair - Infused with beneficial ingredients like Vitamin C and natural AHAs
Cons: - May not be suitable for those with extremely dry or brittle hair - 100 ml size may not be sufficient for those with long or thick hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for hard water and curly hair needs, aligning with market trends.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for specialized hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the premium segment, offering value for money.	Kantar
Competition	10	6	Facing moderate competition from similar sulfate-free clarifying shampoos in the market.	Nielsen
Use-case Advantage	5	5	Addresses specific concerns of curly and wavy hair types, meeting consumer needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned clarifying shampoo for curly hair in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—