Aroma Magic Shine Volume Shampoo 200ml

Aroma Magic Shine Volume Shampoo 200ml

Achieve lustrous, shiny hair with Aroma Magic Shine Volume Shampoo. Formulated with natural ingredients like almond oil and apple cider vinegar, this shampoo gently cleanses the hair and scalp while adding volume and shine.

Key Features:
- Enriched with almond oil and apple cider vinegar
- Gently cleanses and nourishes hair
- Adds volume and shine

For whom:
Ideal for those looking to add shine and volume to their hair, this shampoo is suitable for all hair types.

Pros:
- Natural ingredients for gentle cleansing
- Adds volume and shine to hair
- Suitable for all hair types

Cons:
- Some may find the scent too strong
- May not be suitable for those with sensitive scalp

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shine Volume formula aligns with current trend for lustrous hair.	Vogue India
Brand Strength	20	18	Aroma Magic is a well-known brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the value it offers in the market.	Retail360
Competition	10	0	Intense competition in the shampoo market requires stronger differentiation.	Euromonitor
Use-case Advantage	5	3	Addresses the need for volume and shine in Indian consumers.	Beauty India
Final Market Score	100	66/100 (3.30/5)	Aroma Magic Shine Volume Shampoo 200ml is well-positioned in the Indian market for lustrous hair care.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—