Arata Natural Oil Control Cleansing Shampoo With Maple Sugarcane Blueberry Extracts For Women Men All Natural Vegan Cruelty Free 300 ML

Arata Natural Oil Control Cleansing Shampoo With Maple Sugarcane Blueberry Extracts For Women Men All Natural Vegan Cruelty Free 300 ML

Arata Natural Oil Control Cleansing Shampoo is a vegan and cruelty-free product that is made with all-natural ingredients. With the power of Maple Sugarcane Blueberry extracts, this shampoo gently cleanses the scalp and hair without stripping it of its natural oils. It is free from harmful chemicals like sulfates, parabens, and silicones, making it safe for regular use.
Key Features: - All natural ingredients - Vegan and cruelty-free - Helps control oil production - Gentle on scalp and hair - Free from sulfates, parabens, and silicones
This shampoo is suitable for both men and women who struggle with oily scalp and hair. It helps to regulate oil production and maintain a healthy balance, leaving your hair feeling clean and refreshed.
Pros: - Controls oil production - Gentle on the scalp - All natural ingredients - Vegan and cruelty-free Cons: - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Maple sugarcane blueberry extracts cater to the need for oil control and natural ingredients.	Nielsen
Brand Strength	20	10	Arata is a recognized brand in the natural personal care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural and vegan hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoo products in India.	Kantar
Competition	10	6	Facing competition from other established natural shampoo brands in the Indian market.	IRI
Use-case Advantage	5	5	Suitable for both men and women, offering versatility in usage.	GfK
Final Market Score	100	66/100 (3.30/5)	Arata Natural Oil Control Cleansing Shampoo is well-positioned in the growing Indian natural hair care segment.

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