Arata Curly Hair Shampoo for Dry Frizzy Wavy Curly Hair Sulphate Free Moisturising Hydrating with Murumuru Butter Hibiscus Extract No SLS SLES Paraben Silicone CG Friendly 300ml x 1

Arata Curly Hair Shampoo for Dry Frizzy Wavy Curly Hair Sulphate Free Moisturising Hydrating with Murumuru Butter Hibiscus Extract No SLS SLES Paraben Silicone CG Friendly 300ml x 1

Arata Curly Hair Shampoo is specifically formulated to hydrate and nourish dry, frizzy, wavy, and curly hair. Its sulphate-free formula gently cleanses the hair without stripping off its natural oils, making it ideal for those with sensitive scalp.

Key Features: - Enriched with Murumuru Butter and Hibiscus Extract to deeply moisturize and soften hair - Free from harmful chemicals like SLS, SLES, parabens, and silicones - CG (Curly Girl) friendly formula that won't weigh down curls or cause build-up - Leaves hair feeling soft, smooth, and manageable - Vegan, cruelty-free, and environmentally-friendly

For whom: Arata Curly Hair Shampoo is suitable for individuals with dry, frizzy, wavy, or curly hair looking for a gentle yet effective cleanser that helps improve hair texture and hydration levels.

Pros: - Hydrating formula helps combat dryness and frizz - Natural ingredients leave hair feeling healthy and nourished - Sulphate-free formula is gentle on the scalp and hair - CG friendly formula is designed to enhance curls without causing damage

Cons: - Some users may find the consistency of the shampoo too thick - May not lather as much as traditional shampoos due to lack of sulfates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Murumuru Butter & Hibiscus Extract align well with curly hair needs.	Euromonitor
Brand Strength	20	18	Arata is gaining popularity for natural hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium sulphate-free shampoos.	AC Nielsen
Competition	10	8	Facing competition from other established sulphate-free shampoo brands.	Kantar
Use-case Advantage	5	5	Specifically formulated for dry, frizzy, wavy, and curly hair types.	GfK
Final Market Score	100	76/100 (3.80/5)	Arata Curly Hair Shampoo is well-positioned in the growing Indian market for natural, sulphate-free hair care products.

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