Anomaly Hydrating Shampoo for Dull Dry Hair with Coconut Oil Aloe Vera 325 ml

Anomaly Hydrating Shampoo for Dull Dry Hair with Coconut Oil Aloe Vera 325 ml

Anomaly Coconut Oil & Aloe Vera Hydrating Shampoo is a luxurious and nourishing hair care product designed to revive dull and dry hair.

Key Features: - Infused with coconut oil and aloe vera for deep hydration - Helps to repair and strengthen hair - Leaves hair feeling soft, smooth, and revitalized

For whom: This shampoo is perfect for those with dull, dry, or damaged hair in need of some extra love and moisture.

Pros: - Hydrates and moisturizes hair - Helps to improve hair texture and shine - Contains natural ingredients that are gentle on the scalp

Cons: - Some users may find the scent too strong - Not suitable for those with allergies to coconut or aloe vera

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative blend of coconut oil and aloe vera for effective hydration.	BeautyInsider
Brand Strength	20	18	Established brand with positive reputation in the market.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products.	Retail360
Competition	10	8	Facing moderate competition from other natural hair care brands.	CosmeticsBusiness
Use-case Advantage	5	5	Addresses specific needs of dull, dry hair effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Anomaly Coconut Oil & Aloe Vera Shampoo offers a compelling blend for effective hydration in a competitive market.

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