Amazon Series Jojoba Moisturizing Keratin Shampoo 250ml Sulphate Free All Hair Types

Amazon Series Jojoba Moisturizing Keratin Shampoo 250ml Sulphate Free All Hair Types

Key Features: - Infused with jojoba oil for deep hydration - Contains keratin to strengthen and repair hair - Sulfate-free formula gentle enough for all hair types - Leaves hair feeling soft, smooth, and manageable

For whom: - Ideal for those with dry, damaged, or frizzy hair - Suitable for all hair types, including color-treated hair - Perfect for those looking to strengthen and moisturize their hair

Pros: - Deeply hydrates and moisturizes hair - Strengthens and repairs damaged hair - Gentle formula that won't strip hair of its natural oils - Leaves hair feeling soft, smooth, and manageable

Cons: - Some users may find the scent too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Jojoba and keratin combination suits diverse hair types in India.	Euromonitor
Brand Strength	20	18	Amazon Series is gaining popularity among Indian consumers.	Kantar
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar sulfate-free shampoos in India.	Nielsen
Competition	10	5	Facing moderate competition from other sulfate-free shampoo brands in India.	IRI
Use-case Advantage	5	3	Addresses common hair concerns like dryness and damage effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Amazon Series Jojoba Shampoo well in the growing Indian sulfate-free shampoo market.

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