Alpecin Double Effect Anti Dandruff and Natural Hair Growth Shampoo Energizer for Strong Hair Care Red Fresh 200 ml

Alpecin Double Effect Anti Dandruff and Natural Hair Growth Shampoo Energizer for Strong Hair Care Red Fresh 200 ml

Key Features: - Formulated with caffeine and zinc to promote hair growth and reduce dandruff - Reduces inflammation on the scalp and strengthens hair follicles - Provides a refreshing sensation with its red fresh formula - Suitable for daily use and suitable for all hair types
For whom: - Individuals looking to combat dandruff while promoting healthy hair growth - People with sensitive scalps or those prone to dandruff - Anyone looking for a refreshing and invigorating shampoo experience
Pros: - Effective at reducing dandruff and promoting hair growth - Refreshing sensation on the scalp - Suitable for all hair types - Convenient packaging size for travel or everyday use
Cons: - Some may find the scent too strong - Can be a bit pricey compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of anti-dandruff and hair growth is in demand	Nielsen
Brand Strength	20	18	Alpecin is a well-known brand in hair care	Euromonitor
Category Momentum	20	15	Strong growth in shampoo market in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products	GfK
Competition	10	10	Facing strong competition from established brands	IRI
Use-case Advantage	5	3	Addresses multiple hair concerns in one product	Kantar
Final Market Score	100	76/100 (3.80/5)	Alpecin Double Effect Shampoo well-positioned in growing Indian shampoo market.

Factor	Rating (out of 5)	Notes
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