ADVEN NATURALS Keratin Protein Shampoo with ABC 400ML 200MLx2

ADVEN NATURALS Keratin Protein Shampoo with ABC 400ML 200MLx2

About Product: ADVEN NATURALS Keratin Protein Shampoo Duo Pack is a high-quality shampoo specifically formulated to strengthen and nourish hair. Each bottle contains 200ML of shampoo, making it a total of 400ML in this pack.

Key Features: - Enriched with keratin protein to help repair damaged hair - Helps to improve hair strength and elasticity - Suitable for all hair types - Free from harmful chemicals like sulfates, parabens, and silicones

For whom: This shampoo duo pack is ideal for anyone looking to improve the overall health and appearance of their hair. It is especially beneficial for those with weak or damaged hair due to styling, coloring, or heat damage.

Pros: - The keratin protein helps to strengthen and repair hair - Free from harmful chemicals - Suitable for all hair types - Comes in a convenient duo pack for value

Cons: - Some users may find the scent overpowering - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin protein formula aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	10	Established brand reputation in hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for its quality and quantity offering.	Retail360
Competition	10	6	Facing moderate competition from other established keratin shampoo brands.	BeautyInsider
Use-case Advantage	5	5	Addresses specific needs of damaged hair repair effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned keratin shampoo duo pack in a growing premium hair care market.

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