Sestry Moisturising Shampoo Hydrating Therapy 250 ml

Sestry Moisturising Shampoo Hydrating Therapy 250 ml

Sestry Moisturising Shampoo Hydrating Therapy is a premium hair care product designed to provide deep hydration and nourishment to dry and damaged hair.

Key features of this shampoo include a unique blend of natural ingredients such as argan oil, shea butter, and vitamin E to help restore moisture and improve the overall health of your hair.

This shampoo is suitable for individuals with dry, brittle, or frizzy hair in need of a hydration boost.

Pros: The Sestry Moisturising Shampoo Hydrating Therapy effectively moisturizes and softens hair, leaving it feeling smooth and manageable. Cons: Some users may find the fragrance of this shampoo to be too strong or overpowering.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients suitable for Indian hair types.	Cosmetics Design Asia
Brand Strength	20	18	Established brand with strong reputation for hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for hydrating shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar hydrating shampoos in market.	Retail360
Competition	10	8	Facing moderate competition from other hydrating shampoo brands in India.	Beauty Business News
Use-case Advantage	5	5	Addresses common hair hydration issues faced by Indian consumers.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation make it a top choice in the hydrating shampoo segment.

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