Selsun Daily Anti Dandruff Shampoo Clears away dandruff flakes Relieves from dandruff related itching Conditions hair 120ml

Selsun Daily Anti Dandruff Shampoo Clears away dandruff flakes Relieves from dandruff related itching Conditions hair 120ml

Key Features: - Clears away dandruff flakes - Relieves from dandruff-related itching - Conditions hair For whom: This product is suitable for individuals struggling with dandruff and looking for a daily anti-dandruff shampoo to help combat flakes and itching. Pros: - Effectively clears away dandruff flakes - Soothes the scalp and relieves itching - Conditions hair, leaving it soft and manageable Cons: - Some users may find the scent to be too strong - May not work for severe dandruff cases that require a stronger treatment.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective dandruff removal and hair conditioning in a convenient size.	Consumer Reports
Brand Strength	20	18	Established brand with good reputation for dandruff solutions.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features and benefits it offers.	Retail Gazette
Competition	10	8	Facing competition from other established anti-dandruff shampoo brands.	Euromonitor
Use-case Advantage	5	5	Addresses common dandruff issues while nourishing hair effectively.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong anti-dandruff shampoo with competitive pricing and effective features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—