Schwarzkopf Professional BC Bonacure Color Freeze Shampoo Sulfate Free Formula for Long Lasting Hair Color Shine Color Protection Shampoo for Men Women 250 ML

Schwarzkopf Professional BC Bonacure Color Freeze Shampoo Sulfate Free Formula for Long Lasting Hair Color Shine Color Protection Shampoo for Men Women 250 ML

- Product Description: Schwarzkopf Professional BC Bonacure Color Freeze Shampoo is a sulfate-free formula designed to help maintain long-lasting hair color shine. It is a color protection shampoo suitable for both men and women, with a 250 ML size.

- Key Features: The sulfate-free formula helps to gently cleanse the hair without stripping away color. It contains color protection technology to ensure hair color stays vibrant and fresh for longer periods. The shampoo also helps to improve hair manageability and adds shine.

- For Whom: This shampoo is perfect for individuals who have color-treated hair and want to prolong the vibrancy of their hair color. It is suitable for all hair types and is safe for daily use.

- Pros: The Schwarzkopf Professional BC Bonacure Color Freeze Shampoo is known for its ability to keep hair color looking fresh and vibrant. It helps to nourish the hair and leaves it feeling soft and smooth. The sulfate-free formula is gentle on the scalp and hair.

- Cons: Some users may find the price of this shampoo to be on the higher side compared to other options on the market. Additionally, individuals with extremely oily hair may find that this shampoo does not provide enough cleansing power.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula and color protection align with market trends.	Euromonitor
Brand Strength	20	18	Schwarzkopf is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Kantar
Competition	10	0	Intense competition in the premium shampoo segment in India.	Nielsen
Use-case Advantage	5	3	Suitable for both men and women, catering to a wide audience.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand with relevant features, competitively priced in a growing market.

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