Pratha Natural Shampoo Bar Shikakai Amla Hibiscus Sulphate Free Hair Fall Control Nourishing 100gm

Pratha Natural Shampoo Bar Shikakai Amla Hibiscus Sulphate Free Hair Fall Control Nourishing 100gm

Pratha Natural Shampoo Bar is a unique blend of Shikakai, Amla, and Hibiscus that helps in controlling hair fall and nourishing the scalp. This shampoo bar is free from sulphates, making it gentle on the hair and suitable for daily use.

Key Features:
- Contains natural ingredients like Shikakai, Amla, and Hibiscus
- Sulphate-free formula
- Helps in controlling hair fall
- Nourishes the scalp

For whom:
Pratha Natural Shampoo Bar is suitable for all hair types, especially for those looking to control hair fall and improve scalp health. It is ideal for both men and women who prefer natural and chemical-free hair care products.

Pros:
- Natural ingredients that are gentle on the hair
- Helps in controlling hair fall
- Nourishes the scalp and promotes hair growth
- Sulphate-free formula

Cons:
- May take some time to adjust to using a shampoo bar instead of liquid shampoo
- Packaging may not be as convenient for some users as traditional shampoo bottles

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of natural ingredients targeting specific hair concerns.	Beauty Insider
Brand Strength	20	18	Established brand with loyal customer base in the shampoo segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoo bars in the market.	Euromonitor
Competition	10	8	Facing competition from other established natural shampoo bar brands.	India Retail News
Use-case Advantage	5	5	Addresses common hair fall issues while providing nourishment.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong market potential with competitive pricing and unique natural ingredients.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—