Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO for Dry Frizzy hair 200 ML Pack of 2 Sulphate Paraben free shampoo for Women Men Hair Smoothening healthy scalp

Pilgrim Patu Keratin Hair SMOOTHENING SHAMPOO for Dry Frizzy hair 200 ML Pack of 2 Sulphate Paraben free shampoo for Women Men Hair Smoothening healthy scalp

About Product: Pilgrim Patu Keratin Hair Smoothening Shampoo is specifically designed for dry, frizzy hair. It comes in a pack of 2 bottles, each containing 200ml of product. This shampoo is free from sulphates and parabens, making it a healthier choice for your hair.

Key Features: The key feature of this shampoo is its keratin formula, which helps smoothen and improve the health of your scalp. It also helps in reducing frizz and making your hair more manageable.

For Whom: This shampoo is suitable for both men and women who have dry and frizzy hair. It is ideal for those looking to improve the texture and appearance of their hair.

Pros & Cons: Pros: - Sulphate and paraben-free formula - Helps in smoothening hair and reducing frizz - Suitable for both men and women - Improves the health of the scalp Cons: - Some users may find the price a bit on the higher side - May not work as effectively on extremely damaged hair - Fragrance may not be appealing to some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin formula suitable for dry and frizzy hair needs.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Nielsen
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2.	Kantar
Competition	10	6	Facing competition from other sulfate and paraben-free shampoos.	IRI
Use-case Advantage	5	5	Addresses hair smoothening needs for both men and women.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian shampoo market with a focus on hair smoothening and scalp health.

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