Omeo Intense Repair Shampoo 200ml Deep Nourishment for Damaged Hair

Omeo Intense Repair Shampoo 200ml Deep Nourishment for Damaged Hair

Omeo Intense Repair Shampoo is specially formulated to provide deep nourishment for damaged hair.
Key Features: - Contains a blend of botanical extracts and vitamins to repair and strengthen hair - Helps to restore moisture and shine to dry, damaged hair - Gentle formula is suitable for daily use
For whom: This shampoo is ideal for individuals with damaged, dry, or brittle hair in need of intensive repair and nourishment.
Pros: - Effectively repairs and strengthens damaged hair - Restores moisture and shine - Gentle formula suitable for daily use
Cons: - Some users may find the scent to be too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers deep nourishment for damaged hair, meeting current market needs.	Beauty Insider
Brand Strength	20	10	Established brand with loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair repair shampoos.	Retail Today
Competition	10	6	Facing moderate competition from established and emerging brands in the segment.	MarketWatch
Use-case Advantage	5	5	Addresses specific needs of individuals with damaged hair, a niche in the market.	Haircare Gazette
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium shampoo with strong brand backing and competitive pricing.

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