OGX Strength Length Keratin Oil Fortifying Anti Frizz Shampoo for Damaged Hair Split Ends with Keratin Proteins Argan Oil Paraben Free Sulfate Free Surfactants 385ml

OGX Strength Length Keratin Oil Fortifying Anti Frizz Shampoo for Damaged Hair Split Ends with Keratin Proteins Argan Oil Paraben Free Sulfate Free Surfactants 385ml

OGX Strength Length Keratin Oil Fortifying Anti Frizz Shampoo is specifically designed for damaged hair and split ends. Formulated with keratin proteins and argan oil, this shampoo helps to strengthen and fortify hair while combating frizz. It is free of parabens and sulfate surfactants, making it a gentle yet effective choice for your hair care routine.
Key Features: - Formulated with keratin proteins and argan oil - Strengthens and fortifies damaged hair - Helps combat frizz - Free of parabens and sulfate surfactants
Ideal for individuals with damaged hair and split ends, this shampoo is perfect for anyone looking to improve the overall health and appearance of their hair. Whether you have chemically treated hair or just need a little extra nourishment, the OGX Strength Length Keratin Oil Fortifying Anti Frizz Shampoo is a great option to consider.
Pros: - Strengthens and fortifies hair - Helps combat frizz - Free of harsh chemicals - Suitable for all hair types Cons: - Some users may find the scent overpowering
Overall, the OGX Strength Length Keratin Oil Fortifying Anti Frizz Shampoo is a great choice for anyone looking to improve the health and appearance of their hair. With its nourishing ingredients and gentle formula, it is sure to become a staple in your hair care routine.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin oil and argan oil are popular ingredients in Indian market for hair care products.	Nielsen
Brand Strength	20	18	OGX is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Strong growth in premium shampoo segment in India.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium shampoos in India.	Kantar
Competition	10	5	Facing strong competition from other premium hair care brands in India.	IRI
Use-case Advantage	5	3	Addresses common hair issues like split ends and frizz, meeting Indian consumer needs.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium shampoo segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—