OGX Organix Anti Breakage Keratin Oil Shampoo 385ml

OGX Organix Anti Breakage Keratin Oil Shampoo 385ml

OGX Organix Anti Breakage Keratin Oil Shampoo is a hair care product designed to strengthen and nourish hair, helping to prevent breakage and damage. Enriched with keratin proteins and argan oil, this shampoo helps to repair and protect hair from the inside out.

Key features of this shampoo include its ability to reduce breakage and improve hair texture, leaving it feeling softer and more manageable. The keratin proteins in the formula help to strengthen and fortify each strand of hair, while the argan oil provides deep hydration and shine.

This shampoo is suitable for anyone looking to improve the overall health and appearance of their hair, especially those with dry, damaged, or brittle hair. It is also ideal for individuals who use heat styling tools regularly or color their hair frequently.

Pros: 1. Strengthens and repairs hair from within 2. Provides deep hydration and shine 3. Prevents breakage and damage 4. Suitable for all hair types Cons: 1. Some users may find the scent too strong 2. May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin oil and anti-breakage properties align with current consumer preferences in India.	Nielsen
Brand Strength	20	18	OGX is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium shampoos in the Indian market.	Kantar
Competition	10	5	Facing strong competition from other premium hair care brands in India.	IRI
Use-case Advantage	5	3	Addresses common hair breakage issues faced by Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment position OGX Organix Anti Breakage Keratin Oil Shampoo well in the competitive Indian shampoo market.

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