OGX Ever Straightening Brazilian Keratin Smooth Shampoo Conditioner Combo Coconut Oil Keratin Proteins Avocado Oil CocoaButter For all types of Hair Sulfate Parabens Free Surfactants 770ml

OGX Ever Straightening Brazilian Keratin Smooth Shampoo Conditioner Combo Coconut Oil Keratin Proteins Avocado Oil CocoaButter For all types of Hair Sulfate Parabens Free Surfactants 770ml

About Product: OGX Ever Straightening Brazilian Keratin Smooth Shampoo and Conditioner Combo is specifically formulated to smoothen and straighten all types of hair. It is enriched with coconut oil, keratin proteins, avocado oil, and cocoa butter to provide intense hydration and nourishment to your hair.
Key Features: - Formulated with Brazilian keratin to help straighten and smooth hair - Contains coconut oil, avocado oil, and cocoa butter for hydration and nourishment - Free from sulfates, parabens, and harsh surfactants - Comes in a convenient 770ml size for long-lasting use
For whom: This shampoo and conditioner combo is suitable for all types of hair, especially those looking to straighten and smooth their locks. It is ideal for individuals looking for a sulfate-free and paraben-free hair care option.
Pros: - Helps to straighten and smooth hair - Enriched with nourishing oils and proteins - Free from sulfates, parabens, and harsh surfactants - Convenient 770ml size for long-lasting use
Cons: - Some users may find the scent too strong - May not be as effective for extremely curly or coarse hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients like coconut oil and keratin suitable for Indian consumers.	Nielsen
Brand Strength	20	18	OGX is a well-established brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	Kantar
Competition	10	8	Facing competition from other premium hair care brands offering similar benefits in India.	IRI
Use-case Advantage	5	5	Addresses the needs of consumers with all hair types seeking sulfate and paraben-free products.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but faces pricing challenges in a competitive market.

Factor	Rating (out of 5)	Notes
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