Nyle Naturals Dryness Hydration Shampoo with Tulsi Amla and Aloe Vera Gentle Soft Shampoo pH Balanced and Paraben Free For Men and Women 400ml

Nyle Naturals Dryness Hydration Shampoo with Tulsi Amla and Aloe Vera Gentle Soft Shampoo pH Balanced and Paraben Free For Men and Women 400ml

Nyle Naturals Dryness Hydration Shampoo is a specially formulated shampoo that combines the goodness of Tulsi, Amla, and Aloe Vera to provide deep hydration and nourishment to dry and damaged hair.

Key Features: - pH balanced formula - Free from parabens - Contains natural ingredients like Tulsi, Amla, and Aloe Vera - Provides deep hydration and nourishment to dry hair - Suitable for both men and women

This shampoo is ideal for individuals who have dry, frizzy, and damaged hair and are looking for a gentle yet effective solution to improve the overall health of their hair.

Pros: - Deeply hydrates and nourishes dry hair - pH balanced formula helps maintain the natural balance of the scalp - Free from harsh chemicals like parabens - Suitable for both men and women

Cons: - Some users may find the scent of the shampoo too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in natural ingredients like Tulsi, Amla, and Aloe Vera, meeting consumer preferences for herbal products.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the herbal shampoo segment, appealing to price-sensitive Indian consumers.	Retail360
Competition	10	0	Intense competition in the herbal shampoo market from both local and international brands.	Kantar
Use-case Advantage	5	3	Addresses dryness and hydration concerns effectively for both men and women.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	Nyle Naturals Dryness Hydration Shampoo is well-positioned in the Indian market due to its strong brand, natural ingredients, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—