Nyle Anti Dandruf Shampoo 400ml

Nyle Anti Dandruf Shampoo 400ml

Nyle Anti Dandruff Shampoo is a specially formulated shampoo designed to effectively reduce dandruff and nourish the scalp.

Key Features: - Enriched with natural ingredients like Aloe Vera and Tulsi - Contains Zinc Pyrithione to combat dandruff-causing fungus - Helps to soothe and moisturize the scalp - Suitable for all hair types

For whom: Ideal for individuals struggling with dandruff and dry scalp issues.

Pros: - Effective in reducing dandruff - Refreshing fragrance - Leaves hair feeling soft and manageable - Affordable price point

Cons: - May not work for severe cases of dandruff - Some individuals may find the formula too mild

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like anti-dandruff properties and suitable for Indian hair types.	Beauty Insider
Brand Strength	20	18	Strong brand reputation and recognition in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar anti-dandruff shampoos in India.	Retail360
Competition	10	5	Facing moderate competition from other anti-dandruff shampoo brands in India.	IndiaRetailNews
Use-case Advantage	5	3	Effective in treating dandruff and maintaining scalp health.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and effective anti-dandruff properties.

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