Nisha Healthy Shiny Storng Beautiful Hair Shampoo 80 ML

Nisha Healthy Shiny Storng Beautiful Hair Shampoo 80 ML

This shampoo is specially formulated to promote healthy, shiny, and strong hair. It is enriched with natural ingredients that nourish and protect the hair, leaving it looking and feeling beautiful.

Key Features:
- Enriched with natural ingredients
- Promotes healthy, shiny, and strong hair
- Nourishes and protects the hair
- Leaves hair looking and feeling beautiful

For whom:
This shampoo is suitable for all hair types and is perfect for those looking to improve the overall health and appearance of their hair.

Pros:
- Natural ingredients
- Promotes healthy hair
- Leaves hair shiny and strong

Cons:
- May not lather as much as other shampoos
- Scent may be overpowering for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like hair strengthening and shine enhancement.	Euromonitor
Brand Strength	20	15	Established brand with positive perception among Indian consumers.	Nielsen
Category Momentum	20	10	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market segment.	Kantar
Competition	10	6	Facing moderate competition from similar products in the market.	IRI
Use-case Advantage	5	5	Addresses common hair concerns of Indian consumers effectively.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced shampoo with strong brand and features for Indian consumers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—