Neutrogena T Sal Shampoo Scalp Build Up Control 133ml

Neutrogena T Sal Shampoo Scalp Build Up Control 133ml

Neutrogena T Sal Shampoo is specially formulated to control scalp build-up and provide relief from itching and flaking. It contains 3% salicylic acid, a proven ingredient for treating dandruff and psoriasis.

Key Features: - Contains 3% salicylic acid for effective treatment - Helps control scalp build-up and reduce itching and flaking - Gentle enough for daily use - Dermatologist-recommended brand

For whom: This shampoo is ideal for those with dandruff, psoriasis, or scalp build-up issues. It is suitable for all hair types and can be used on color-treated hair.

Pros: - Effectively controls scalp build-up - Provides relief from itching and flaking - Gentle and suitable for daily use - Dermatologist-recommended

Cons: - Some users may find the scent too strong - Can be drying for those with very dry or sensitive scalp conditions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective scalp build-up control addresses common Indian hair issues.	BeautyInsider
Brand Strength	20	18	Neutrogena well-recognized and trusted brand in India.	Brandwatch
Category Momentum	20	15	Shampoos category growing steadily in India.	Mintel
Price Positioning	20	10	Competitively priced for its features in the Indian market.	Retail360
Competition	10	10	Facing moderate competition from similar scalp care shampoos in India.	IndiaRetailNews
Use-case Advantage	5	3	Addresses specific scalp issues faced by Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Neutrogena T Sal Shampoo offers strong scalp care in a competitive Indian market.

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