Moroccanoil Hydrating Shampoo 250ml

Moroccanoil Hydrating Shampoo 250ml

Wake up your senses with the luxurious Moroccanoil Hydrating Shampoo. Formulated with antioxidant-rich argan oil and replenishing vitamins, this gentle shampoo is designed to bring life back to dry and damaged hair.

Key Features: - Deeply hydrates and nourishes hair - Improves elasticity and manageability - Leaves hair with a boost of shine - Sulfate, phosphate, and paraben-free

For whom: Ideal for those with dry, brittle, or damaged hair in need of moisture and repair.

Pros: - Infused with argan oil for intense hydration - Restores hair's natural moisture balance - Leaves hair feeling soft and smooth Cons: - Some may find the scent too strong - May not be suitable for those with very oily hair types

Experience the transformative effects of the Moroccanoil Hydrating Shampoo and give your hair the hydration and care it deserves.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccanoil Hydrating Shampoo offers key features desired by Indian consumers.	Euromonitor
Brand Strength	20	18	Moroccanoil is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	AC Nielsen
Competition	10	8	Facing moderate competition from other premium shampoo brands in India.	Kantar
Use-case Advantage	5	5	Addresses specific hair hydration needs of Indian consumers effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Hydrating Shampoo 250ml holds a strong position in the premium hair care segment in India.

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