Moroccanoil Clarify Shampoo 250ml

Moroccanoil Clarify Shampoo 250ml

About Product: Moroccanoil Clarify Shampoo is a gentle yet effective cleanser that helps remove buildup from hair and scalp, leaving your hair feeling refreshed and revitalized. Formulated with argan oil and keratin, this shampoo helps to nourish and strengthen the hair while removing impurities.

Key Features: - Formulated with argan oil and keratin for added nourishment and strength - Removes buildup from hair and scalp - Gentle formula suitable for all hair types - Leaves hair feeling refreshed and revitalized

For whom: Moroccanoil Clarify Shampoo is perfect for those looking to remove buildup from their hair and scalp without stripping it of its natural oils. It is suitable for all hair types and can be used as a regular clarifying shampoo to maintain healthy hair.

Pros: - Nourishing formula with argan oil and keratin - Effective at removing buildup from hair and scalp - Leaves hair feeling refreshed and revitalized - Suitable for all hair types - Helps to maintain healthy hair

Cons: - May be too clarifying for daily use for some hair types - Slightly higher price point than other clarifying shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains clarifying ingredients suitable for Indian consumers.	Nielsen
Brand Strength	20	18	Moroccanoil is a well-known premium brand in India.	Euromonitor
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Priced higher than average but justifiable for the quality.	GfK
Competition	10	8	Facing competition from other premium clarifying shampoos.	Statista
Use-case Advantage	5	5	Effective for removing product buildup and impurities.	Kantar
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Clarify Shampoo 250ml holds a strong position in the premium clarifying shampoo segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—