Mildy AHF Anti Hair Fall Shampoo 100 ml

Mildy AHF Anti Hair Fall Shampoo 100 ml

- Mildy AHF Anti Hair Fall Shampoo is specifically designed to combat hair fall and promote healthy hair growth.

- Key Features: Contains mild AHF (Advanced Hair Fall) formula to strengthen hair follicles and prevent breakage. Enriched with natural ingredients like Aloe Vera and Biotin to nourish and repair damaged hair.

- For whom: Suitable for all hair types, especially those experiencing hair fall or thinning hair.

- Pros: Effectively reduces hair fall and promotes stronger, healthier hair growth. Leaves hair feeling soft, smooth, and manageable.

- Cons: May not show immediate results and require consistent use to see noticeable improvement in hair fall.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients known to reduce hair fall effectively.	CosmeticsDesign, BeautyPackaging
Brand Strength	20	10	Established brand with good reputation for hair care products.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for anti-hair fall shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar anti-hair fall shampoos.	Retail360, PriceTrack
Competition	10	6	Facing strong competition from established and emerging hair care brands.	BusinessToday, HinduBusinessLine
Use-case Advantage	5	5	Convenient travel-friendly size for on-the-go hair care needs.	Vogue, Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-hair fall shampoo in a competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—