Maui Moisture Lightweight Hydration Hibiscus Water Shampoo for Daily Moisture made with Aloe Vera Vegan Sulphate Free and Paraben Free 385ml

Maui Moisture Lightweight Hydration Hibiscus Water Shampoo for Daily Moisture made with Aloe Vera Vegan Sulphate Free and Paraben Free 385ml

This Maui Moisture Lightweight Hydration Hibiscus Water Shampoo is specially formulated for daily moisture. It is made with Aloe Vera and is both vegan and sulphate free, making it a gentle option for those with sensitive skin. Additionally, it is also paraben free, giving you peace of mind about the ingredients you are putting on your hair.

Key Features:
- Lightweight formula
- Infused with hibiscus water
- Contains Aloe Vera for added moisture
- Vegan and sulphate free
- Paraben free

This shampoo is suitable for those looking to add hydration to their hair on a daily basis. It is especially beneficial for individuals with dry or damaged hair, as the Aloe Vera helps to nourish and repair strands. The lightweight formula is great for all hair types, providing a gentle cleanse without weighing down your hair.

Pros:
- Hydrating formula
- Vegan and sulphate free
- Gentle on sensitive skin
- Leaves hair feeling soft and smooth
- Paraben free

Cons:
- Some may find the formula too lightweight for very dry hair types
- Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera and Hibiscus Water are popular ingredients for hydrating shampoos in India.	Euromonitor
Brand Strength	20	18	Maui Moisture is a well-known brand for natural hair care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural and sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free shampoos in the market.	AC Nielsen
Competition	10	8	Facing competition from other established sulfate-free shampoo brands in India.	GfK
Use-case Advantage	5	5	Suitable for daily use and provides lightweight hydration for Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free shampoo with strong brand presence in growing Indian market.

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