L Oreal Paris Evercreme Sulfate Free Deep Nourish Shampoo 250 ml

L Oreal Paris Evercreme Sulfate Free Deep Nourish Shampoo 250 ml

This L'Oreal Paris Evercreme Sulfate Free Deep Nourish Shampoo is a luxurious and nourishing shampoo that is specially formulated to provide deep hydration and care for dry and damaged hair. It is free of sulfates, salts, and surfactants, making it gentle on the hair and suitable for all hair types.

Key Features:
- Infused with natural botanicals and oils such as apricot kernel, coconut, and sunflower
- Deeply nourishes and hydrates the hair from roots to ends
- Helps to improve hair texture and manageability
- Gentle formula is suitable for daily use

This shampoo is ideal for those with dry, damaged, or color-treated hair who are looking for a hydrating and nourishing shampoo to help restore and revitalize their locks. It is also perfect for those who prefer sulfate-free hair care products that are gentle on the hair and scalp.

Pros:
- Helps to restore moisture and hydration to dry, damaged hair
- Leaves hair feeling soft, smooth, and manageable
- Gentle formula is suitable for all hair types

Cons:
- May not lather as much as traditional shampoos due to sulfate-free formula
- Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula and deep nourishing properties align with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	L'Oreal Paris is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free shampoos in the Indian market.	Retail360
Competition	10	0	Intense competition in the Indian shampoo market with many brands offering similar sulfate-free options.	MarketWatch
Use-case Advantage	5	3	Offers deep nourishment suitable for dry and damaged hair, meeting a common need in Indian consumers.	Beauty Insights
Final Market Score	100	66/100 (3.30/5)	L'Oreal Paris Evercreme Deep Nourish Sulfate-Free Shampoo 250ml is well-positioned in the Indian market due to its brand strength, suitable features, and competitive pricing.

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