L Or al Professionnel Xtenso Care Shampoo For straightened hair Smoothens nourishes and strengthens hair With Pro Keratin and Incell

L Or al Professionnel Xtenso Care Shampoo For straightened hair Smoothens nourishes and strengthens hair With Pro Keratin and Incell

Key Features: - Specifically designed for straightened hair to maintain smoothness - Contains Pro Keratin and Incell to nourish and strengthen the hair - Helps in maintaining the straightened hair for a longer period - Provides a silky and smooth texture to the hair

For whom: - Ideal for individuals with straightened hair looking for a nourishing shampoo - Suitable for both men and women - Recommended for use after hair straightening treatments

Pros: - Keeps straightened hair looking sleek and smooth - Strengthens and nourishes the hair from within - Pleasant fragrance - Helps in maintaining the health and integrity of the hair strands

Cons: - May be slightly on the expensive side compared to regular shampoos - Some users may find the formula too heavy for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Pro Keratin and Incell, addressing specific needs of straightened hair	GfK
Brand Strength	20	18	L'Oréal Professionnel is a well-established and trusted brand in India	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India	Nielsen
Competition	10	8	Facing competition from other premium hair care brands offering similar benefits	IRI
Use-case Advantage	5	5	Addresses the needs of individuals with straightened hair seeking nourishment and strength	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features and pricing in a growing market segment.

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