Kokila NO PPD Shampoo Hair Colour Dark Brown 400ml for Women and Men Natural Extracts Colours Hair in 10 Minutes Ammonia Free Paraben Free 10 Pair Free Gloves

Kokila NO PPD Shampoo Hair Colour Dark Brown 400ml for Women and Men Natural Extracts Colours Hair in 10 Minutes Ammonia Free Paraben Free 10 Pair Free Gloves

- This Kokila hair colour shampoo is a PPD-free option for those looking to colour their hair without the use of harsh chemicals. It is suitable for both women and men, and comes in a dark brown shade that is easy to apply at home.

- Key features of this product include natural extracts that help to nourish and protect the hair, as well as a fast-acting formula that colours hair in just 10 minutes. It is also free from ammonia and parabens, making it a safer option for those with sensitive skin or allergies.

- This hair colour shampoo is suitable for anyone looking to easily and quickly colour their hair at home. Whether you're covering up grey hairs or simply want to change up your look, this product is perfect for anyone who wants a convenient and effective solution.

- Pros: - PPD-free formula - Natural extracts for nourishment - Fast-acting colouring in 10 minutes - Ammonia and paraben-free - Suitable for both men and women

- Cons: - May not be suitable for those with severe allergies or sensitivities - Limited shade options available.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Quick color application in 10 minutes aligns with consumer preference for convenience.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair color shampoos in the market.	Retail Gazette
Competition	10	8	Facing moderate competition from other natural hair color shampoo brands in India.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and quick color application, facing moderate competition in growing natural hair care segment.

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