K rastase Premi re Shampoo for Damaged Hair 250ml Sulphate Free Damage Repair Shampoo Removes Calcium Build Up Infused with Citric Acid Glycine

K rastase Premi re Shampoo for Damaged Hair 250ml Sulphate Free Damage Repair Shampoo Removes Calcium Build Up Infused with Citric Acid Glycine

- About Product:

Kérastase Première Shampoo is a luxurious sulfate-free shampoo specifically designed for damaged hair. It helps to repair and restore the hair's natural strength and vitality. This shampoo is also enriched with citric acid and glycine to remove calcium build-up from hard water, leaving the hair feeling soft and smooth.

- Key Features:

- Sulfate-free formula
- Helps repair and restore damaged hair
- Removes calcium build-up from hard water
- Infused with citric acid and glycine

- For whom:

This shampoo is ideal for individuals with damaged hair looking to repair and restore their hair's health. It is suitable for all hair types and textures.

- Pros & Cons:

Pros:
- Sulfate-free formula is gentle on the hair
- Helps to repair and restore damaged hair
- Removes calcium build-up from hard water
- Leaves hair feeling soft and smooth

Cons:
- May be on the pricier side compared to other shampoos
- Some users may not like the scent of the product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free formula with damage repair properties aligns with current consumer preferences for natural and effective hair care products.	Euromonitor
Brand Strength	20	15	Kérastase is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	10	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium hair care brands in the market.	Retail Gazette
Competition	10	6	Faces competition from other premium hair care brands offering similar solutions for damaged hair.	Harper's Bazaar
Use-case Advantage	5	5	Specifically targets damaged hair and offers calcium build-up removal, meeting a common need in the market.	Vogue
Final Market Score	100	66/100 (3.30/5)	Kérastase Première Shampoo is well-positioned in the Indian market due to its brand strength, competitive pricing, and alignment with consumer preferences for natural hair care solutions.

Factor	Rating (out of 5)	Notes
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