K rastase Genesis Hydra Fortifiant Anti Hair Fall Shampoo For Normal to Oily Weak Hair Infused with Ginger Root and Edelweiss Native Cells 250ml

K rastase Genesis Hydra Fortifiant Anti Hair Fall Shampoo For Normal to Oily Weak Hair Infused with Ginger Root and Edelweiss Native Cells 250ml

About Product: Kerastase Genesis Hydra-Fortifiant Anti Hair Fall Shampoo is specifically designed for normal to oily weak hair. It is enriched with powerful ingredients like Ginger Root and Edelweiss Native Cells to help strengthen hair from root to tip.

Key Features: - Helps reduce hair fall due to breakage - Cleanses scalp and hair without weighing it down - Nourishes and fortifies hair for stronger, healthier strands - Suitable for daily use on normal to oily hair types

For whom: This shampoo is ideal for individuals with normal to oily weak hair who are experiencing hair fall and looking to strengthen their hair.

Pros: - Effective in reducing hair fall - Lightweight formula that doesn't leave hair feeling greasy - Pleasant scent - Helps improve overall hair health

Cons: - May be on the pricier side compared to other shampoos - Some users may not see results immediately and need to use consistently for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulated with ingredients suitable for normal to oily weak hair types.	CosmeticsDesign
Brand Strength	20	18	Kerastase is a well-known and trusted brand in the hair care industry.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium hair fall shampoos in India.	Euromonitor
Competition	10	8	Facing competition from other established anti-hair fall shampoo brands in India.	Retail360
Use-case Advantage	5	5	Addresses hair fall issues while maintaining scalp health for Indian consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and formulation, competitive pricing, facing market competition.

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