K rastase Fresh Affair Dry Shampoo 150g Fine Fragrance Dry Shampoo Spray Infused with Rice Starch Vitamin E Neroli Oil Suitable for All Hair Types

K rastase Fresh Affair Dry Shampoo 150g Fine Fragrance Dry Shampoo Spray Infused with Rice Starch Vitamin E Neroli Oil Suitable for All Hair Types

Kerastase Fresh Affair Dry Shampoo is a 150g fine fragrance dry shampoo spray infused with rice starch, vitamin E, and neroli oil.

Key features of this dry shampoo include its ability to absorb oil and sweat from the hair, leaving it feeling clean and refreshed without any residue.

This dry shampoo is suitable for all hair types, making it a versatile option for anyone looking to refresh their hair between washes.

Pros of Kerastase Fresh Affair Dry Shampoo include its pleasant fragrance, ability to extend time between washes, and lightweight feel on the hair. Cons may include the price point for some customers.

Overall, Kerastase Fresh Affair Dry Shampoo is a high-quality option for those looking to revive their hair and extend the life of their hairstyles.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ingredients like Rice Starch, Vitamin E, and Neroli Oil are popular in Indian market.	Euromonitor
Brand Strength	20	15	Kérastase is a well-known premium brand in India.	Brandwatch
Category Momentum	20	10	Dry shampoo category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium dry shampoos in India.	Retail Gazette
Competition	10	6	Facing competition from other premium dry shampoo brands in India.	Forbes
Use-case Advantage	5	5	Suitable for all hair types, catering to diverse Indian consumer needs.	Vogue
Final Market Score	100	66/100 (3.30/5)	Kérastase Fresh Affair Dry Shampoo offers a premium solution for diverse Indian hair care needs.

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