Just Herbs Ayurvedic Moisturizing Shampoo Natural Shampoo Suitable For Dry Frizzy Hair Moisturizes Hair Controls Frizz Sulphate Paraben Free 200 ml

Just Herbs Ayurvedic Moisturizing Shampoo Natural Shampoo Suitable For Dry Frizzy Hair Moisturizes Hair Controls Frizz Sulphate Paraben Free 200 ml

About the Product: Just Herbs Ayurvedic Moisturizing Shampoo is a natural shampoo specifically designed for dry and frizzy hair. It is enriched with Ayurvedic herbs that help moisturize the hair and control frizz effectively.

Key Features: - Suitable for dry and frizzy hair - Moisturizes the hair - Controls frizz - Free from sulphates and parabens - Comes in a 200 ml bottle

For Whom: This shampoo is ideal for individuals with dry, frizzy hair looking for a natural and Ayurvedic solution to moisturize and tame their locks.

Pros: - Natural and Ayurvedic ingredients - Effectively moisturizes and controls frizz - Free from harmful chemicals like sulphates and parabens

Cons: - May not lather as much as chemical-laden shampoos - Slightly pricier compared to mainstream shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for dry and frizzy hair, free from sulphates and parabens.	Vogue India
Brand Strength	20	10	Established brand with a focus on Ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium natural shampoo segment.	Business Standard
Competition	10	6	Facing competition from other established Ayurvedic shampoo brands.	Hindustan Times
Use-case Advantage	5	5	Addresses common hair concerns of moisturizing and frizz control.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural shampoo for dry, frizzy hair in a competitive market.

Factor	Rating (out of 5)	Notes
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