JANAT Professional Hair Serum with Argan Oil 100ml

JANAT Professional Hair Serum with Argan Oil 100ml

- This professional hair serum is enriched with argan oil to nourish and hydrate your hair, leaving it smooth, shiny, and healthy-looking.

- Key Features: - Infused with argan oil for ultimate nourishment - Lightweight formula that doesn't weigh down hair - Helps to reduce frizz and flyaways - Adds shine and smoothness to hair - Can be used on all hair types

- For whom: - Suitable for all hair types - Ideal for those looking to add shine and hydration to their hair - Perfect for reducing frizz and flyaways

- Pros: - Nourishes and hydrates hair - Adds shine and smoothness - Lightweight formula - Reduces frizz and flyaways - Cons: - May be too heavy for those with fine hair - Scent may be overpowering for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil is a popular ingredient for hair serums in India.	GfK, Nielsen
Brand Strength	20	18	Established reputation of JANAT in hair care products.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	10	Facing moderate competition from both local and international brands.	MarketLine, Statista
Use-case Advantage	5	3	Addresses common hair issues like frizz and dryness effectively.	Spire Research, Insight Retail
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position JANAT Argan Oil Serum well in the competitive Indian hair serum market.

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