Himalaya Damage Repair Argan Oil Shampoo 5x damage control for smoother hair for all hair type 340 ml

Himalaya Damage Repair Argan Oil Shampoo 5x damage control for smoother hair for all hair type 340 ml

This Himalaya Damage Repair Argan Oil Shampoo is specially formulated to provide 5x damage control for smoother and healthier hair. Enriched with the goodness of argan oil, it helps repair and revive damaged hair, making it look lustrous and shiny.

Key Features:
- Contains argan oil for deep nourishment and repair
- Provides 5x damage control for smoother hair
- Suitable for all hair types
- Free from harmful chemicals

For whom:
This shampoo is ideal for anyone looking to repair and strengthen their damaged hair. It is suitable for all hair types, from straight to curly, and can be used by both men and women.

Pros:
- Effectively repairs and revives damaged hair
- Leaves hair feeling soft and smooth
- Nourishing formula for healthy hair

Cons:
- Some may find the scent too strong
- Can be a bit pricey compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Argan oil and 5x damage control cater well to the demand for hair repair solutions in India.	Nielsen
Brand Strength	20	10	Himalaya is a well-known and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	15	Strong growth in shampoo market due to increasing focus on hair care in India.	Mintel
Price Positioning	20	10	Competitively priced for the features offered, appealing to price-sensitive Indian consumers.	GfK
Competition	10	6	Facing competition from established brands and emerging niche players in the shampoo segment in India.	IRI
Use-case Advantage	5	5	Addresses the need for smoother hair across all hair types, a common concern in the Indian market.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned shampoo with strong brand and feature fit in growing Indian market.

Factor	Rating (out of 5)	Notes
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