Himalaya Anti Dandruff Tea Tree Shampoo Removes up to 100 Dandruff Soothes Scalp Nourishes Hair with Tea Tree oil and Aloe Vera for men and women 340ml

Himalaya Anti Dandruff Tea Tree Shampoo Removes up to 100 Dandruff Soothes Scalp Nourishes Hair with Tea Tree oil and Aloe Vera for men and women 340ml

Key Features: - Removes up to 100% of dandruff - Soothes scalp - Nourishes hair with Tea Tree oil and Aloe Vera - Suitable for both men and women - Comes in a 340ml size
For whom: This shampoo is ideal for individuals dealing with dandruff issues and looking for a solution that not only cleanses the scalp but also nourishes and soothes it. It is suitable for both men and women, making it a versatile option for anyone struggling with dandruff.
Pros: - Effectively removes dandruff - Soothes the scalp, reducing irritation and itchiness - Nourishes the hair with Tea Tree oil and Aloe Vera - Suitable for both men and women - Comes in a convenient 340ml size
Cons: - May not work as effectively for severe dandruff cases - Strong tea tree scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tea tree oil and aloe vera are popular natural ingredients for hair care in India.	Euromonitor
Brand Strength	20	10	Himalaya is a trusted brand with a strong presence in India.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established anti-dandruff shampoo brands in India.	Nielsen
Use-case Advantage	5	3	Suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive pricing and popular natural ingredients.

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