Herbal Essences White Strawberry Sweet Mint SHAMPOO For Cleansing and Volume No Paraben No Colorants 240 ML

Herbal Essences White Strawberry Sweet Mint SHAMPOO For Cleansing and Volume No Paraben No Colorants 240 ML

Herbal Essences White Strawberry Sweet Mint shampoo is a refreshing and cleansing product that helps to add volume to your hair. This shampoo is free from parabens and colorants, making it a gentle option for all hair types.

Key features of this shampoo include the invigorating scent of white strawberry and sweet mint, which leaves your hair smelling fresh all day long. The formula is also designed to cleanse the scalp without stripping away natural oils, leaving your hair feeling clean and healthy.

This shampoo is perfect for those looking for a gentle yet effective cleansing option that also helps add volume to their hair. The refreshing scent is great for those who enjoy a fruity and minty fragrance in their haircare products.

Pros: - Free from parabens and colorants - Invigorating scent of white strawberry and sweet mint - Cleanses scalp without stripping natural oils - Adds volume to hair Cons: - May not be suitable for those with specific allergies or sensitivities to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The cleansing and volumizing formula along with being paraben and colorant-free aligns well with current consumer preferences in India	Euromonitor
Brand Strength	20	10	Herbal Essences is a well-known brand with a positive reputation in India	Brandwatch
Category Momentum	20	15	Growing demand for natural and paraben-free hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market	Retail360
Competition	10	6	Facing moderate competition from other established and emerging brands in the Indian shampoo market	Kantar
Use-case Advantage	5	5	Offers a unique combination of ingredients for a refreshing hair care experience	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Herbal Essences White Strawberry Sweet Mint Shampoo is well-positioned in the Indian market with its natural ingredients and competitive pricing.

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