Head Shoulders Anti Dandruff Shampoo Conditioner Cool Menthol 650 ML

Head Shoulders Anti Dandruff Shampoo Conditioner Cool Menthol 650 ML

Head & Shoulders Anti Dandruff Shampoo Conditioner Cool Menthol 650 ML is a popular hair care product that effectively combats dandruff while leaving hair feeling fresh and clean.

Key Features: - Formulated with cool menthol to provide a refreshing sensation on the scalp - 2-in-1 shampoo and conditioner for convenient use - Helps to eliminate flakes and reduce itching - Leaves hair feeling soft, smooth, and manageable

For whom: This product is suitable for individuals who have dandruff-prone hair and are looking for a solution to keep their scalp healthy and flake-free.

Pros: - Effective in reducing dandruff and keeping flakes at bay - Provides a cooling sensation on the scalp - Leaves hair feeling clean and manageable - Convenient 2-in-1 formula saves time and money

Cons: - May not be suitable for all hair types, especially those with specific scalp conditions - Some users may find the menthol scent to be too strong - Regular use may be needed to see significant results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cool Menthol variant aligns with Indian consumer preferences for refreshing products.	Euromonitor
Brand Strength	20	18	Head & Shoulders is a well-established brand in India.	Brandwatch
Category Momentum	20	15	Strong growth in shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	0	Intense competition from other anti-dandruff shampoo brands in India.	GfK
Use-case Advantage	5	3	Offers effective anti-dandruff solution with conditioning benefits.	Kantar
Final Market Score	100	66/100 (3.30/5)	Head & Shoulders Anti Dandruff Shampoo Conditioner Cool Menthol 650 ML is well-positioned in the Indian market with strong brand recognition and competitive pricing.

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