Streax Walnut Hair Serum 200 ml x Pack of 2

Streax Walnut Hair Serum 200 ml x Pack of 2

About Product: Streax Walnut Hair Serum is a nourishing hair serum that helps in taming frizz, adding shine, and protecting hair from damage. It is enriched with the goodness of walnut oil, which helps in nourishing and strengthening the hair strands. This product is suitable for all hair types.

Key Features: - Tames frizz and flyaways - Adds shine and smoothness to hair - Protects hair from heat damage - Enriched with walnut oil for nourishment - Lightweight formula that does not weigh down hair

For whom: This hair serum is suitable for anyone looking to manage frizz and add shine to their hair. It is ideal for those with dry, damaged, or frizzy hair.

Pros: - Nourishes and strengthens hair - Adds a healthy shine to hair - Protects hair from heat styling - Lightweight formula that does not leave a sticky residue - Affordable pricing for a pack of 2

Cons: - May not be suitable for those with oily hair - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The walnut extract in the serum provides nourishment and shine, aligning with current consumer preferences for natural ingredients.	Vogue, Femina
Brand Strength	20	18	Streax is a well-established brand in the Indian hair care market with a loyal customer base.	Brand Equity, Business Standard
Category Momentum	20	15	Hair serums in India are experiencing a growing demand due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	15	The pack of 2 offers good value for money compared to competitors in the same segment.	Retail Today, Business Insider
Competition	10	5	Facing competition from both established and emerging brands in the hair serum category.	India Retail News, Beauty Launchpad
Use-case Advantage	5	3	The serum provides frizz control and smoothness, addressing common hair concerns in India.	Elle
Final Market Score	100	76/100 (3.80/5)	Streax Walnut Hair Serum Pack of 2 offers a competitive edge in the Indian hair serum market with its brand strength, natural ingredients, and value proposition.

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