SCALP SERUM

SCALP SERUM

Our Scalp Serum is a specially formulated treatment designed to nourish and stimulate hair growth from the roots.

Key Features:
- Contains essential oils and vitamins that promote healthy scalp and hair growth
- Lightweight and non-greasy formula that absorbs quickly
- Can be used on all hair types

For whom:
Our Scalp Serum is ideal for those experiencing hair loss, thinning hair, or scalp issues such as dryness or flakiness. It is suitable for both men and women looking to improve the overall health of their hair and scalp.

Pros:
- Helps to strengthen hair follicles and prevent breakage
- Soothes and hydrates the scalp, reducing itchiness and irritation
- Promotes thicker, fuller hair growth

Cons:
- Results may vary depending on individual hair and scalp conditions
- Some users may find the scent too strong
- Can be a bit pricey compared to other hair care products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients and formulation suitable for Indian hair types	GfK, IRI
Brand Strength	20	10	Strong brand recognition and trust in the Indian market	Nielsen, Kantar
Category Momentum	20	15	Hair serums gaining popularity due to increased focus on hair care in India	Mintel, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market	Retail360, IRDC
Competition	10	6	Moderate competition with room for growth and differentiation	Euromonitor, Mintel
Use-case Advantage	5	5	Addresses specific scalp issues common in Indian consumers	Kline, Spire
Final Market Score	100	66/100 (3.30/5)	Well-positioned scalp serum in a growing Indian hair care market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—