Qraa Nourishing Hair Serum 100ml

Qraa Nourishing Hair Serum 100ml

The Qraa Nourishing Hair Serum is a lightweight and non-greasy formula that helps nourish and protect the hair from damage. It contains natural ingredients like argan oil, vitamin E, and almond oil to add shine, reduce frizz, and improve overall hair health.

Key Features: - Lightweight and non-greasy formula - Contains natural ingredients like argan oil, vitamin E, and almond oil - Adds shine, reduces frizz, and improves overall hair health
For whom: Anyone looking to improve the health and appearance of their hair, especially those with dry or damaged hair in need of extra nourishment.

Pros: - Lightweight formula that doesn't weigh hair down - Helps add shine and reduce frizz - Nourishing ingredients promote overall hair health
Cons: - Some may find the scent too strong - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Qraa Nourishing Hair Serum offers key features desired by Indian consumers.	GfK
Brand Strength	20	10	Qraa is a recognized brand in the Indian haircare market.	Brandwatch
Category Momentum	20	15	Hair serums are a fast-growing category in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from established and emerging brands.	Nielsen
Use-case Advantage	5	5	Addresses specific haircare needs of Indian consumers effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Qraa Nourishing Hair Serum 100ml is well-positioned in the competitive Indian hair serums market.

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