Pure Roots Keratin Hair Serum 100ml for Protection and Shine with Vitamin E Dry Flyaway Frizzy Hair Instant Shine Smoothness Regular Use Soft Silky Touch Pack of 1

Pure Roots Keratin Hair Serum 100ml for Protection and Shine with Vitamin E Dry Flyaway Frizzy Hair Instant Shine Smoothness Regular Use Soft Silky Touch Pack of 1

Key Features: - Formulated with keratin for protection and shine - Infused with Vitamin E to nourish dry, flyaway, and frizzy hair - Provides instant shine and smoothness - Regular use results in soft and silky hair For whom: Ideal for individuals with dry, damaged, and frizzy hair who are looking for a solution to add shine and smoothness to their locks.

Pros: - Lightweight formula that doesn't weigh hair down - Helps to tame frizz and flyaways - Provides a glossy finish - Easily absorbed into the hair without leaving a greasy residue Cons: - May not be suitable for individuals with oily hair - Some users might find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Keratin and Vitamin E, meeting consumer expectations for hair serums	Vogue, Elle
Brand Strength	20	15	Strong brand reputation and trust in the market for hair care products	Brand Equity, Business Standard
Category Momentum	20	10	Hair serums in high demand due to increasing focus on hair care in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering value for money	Retail Today, India Retailing
Competition	10	6	Facing moderate competition from established brands and emerging niche players in the hair serum segment	Beauty Launchpad, Vogue India
Use-case Advantage	5	5	Addresses common hair concerns like dryness, frizz, and flyaways, providing instant shine and smoothness	Femina, Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Well-positioned hair serum with strong brand backing and competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—