OGX Coconut Anti Breakage Serum 118ml

OGX Coconut Anti Breakage Serum 118ml

About Product: The OGX Coconut Anti Breakage Serum is a lightweight serum designed to help strengthen and protect hair from breakage. Formulated with coconut oil and silk proteins, this serum nourishes and hydrates hair, leaving it looking shiny and healthy.

Key Features: - Formulated with coconut oil and silk proteins - Lightweight serum - Helps strengthen hair and prevent breakage - Nourishes and hydrates hair - Leaves hair looking shiny and healthy

For whom: This serum is ideal for individuals with weak, damaged, or brittle hair who are looking to improve the strength and health of their hair. It is suitable for all hair types.

Pros: - Helps prevent breakage - Nourishes and hydrates hair - Leaves hair looking shiny and healthy - Lightweight formula

Cons: - Some may find the scent of coconut overpowering - May be too heavy for individuals with very fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The coconut anti-breakage serum addresses a common concern in the Indian market related to hair damage.	BeautyInsider, Vogue
Brand Strength	20	10	OGX is a well-known brand with a loyal customer base in India.	Brandwatch, Kantar
Category Momentum	20	15	Hair serums are in high demand in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360, BeautyBiz
Competition	10	6	Facing moderate competition from other established hair serum brands in the Indian market.	IndiaRetailNews, HairCareWeekly
Use-case Advantage	5	5	The serum offers a convenient solution for managing hair breakage, a common issue faced by Indian consumers.	Elle, Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	OGX Coconut Anti Breakage Serum 118ml is well-positioned in the Indian hair serum market with its effective formulation and competitive pricing.

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