L Or al Professionnel Paris Xtenso Care Leave In Serum for Frizz Free Smooth Manageable Hair 50ml Enriched with Pro Keratin Incell For Unisex Unruly Unmanageable Hair

L Or al Professionnel Paris Xtenso Care Leave In Serum for Frizz Free Smooth Manageable Hair 50ml Enriched with Pro Keratin Incell For Unisex Unruly Unmanageable Hair

Key Features: - Xtenso Care Leave In Serum helps in managing frizz and making hair smooth and manageable - Enriched with Pro Keratin and Incell for strengthening and nourishing the hair - Suitable for both men and women with unruly and unmanageable hair - Lightweight formula that doesn't weigh down the hair

For whom: - Ideal for individuals with frizzy, unruly, and unmanageable hair - Suitable for all hair types, including straight, wavy, curly, and coily hair

Pros: - Helps in taming frizz and making hair more manageable - Strengthens and nourishes the hair with Pro Keratin and Incell - Lightweight formula that doesn't make the hair greasy or sticky

Cons: - May not provide enough hydration for very dry hair types - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Pro-Keratin formula suits Indian hair needs.	Vogue
Brand Strength	20	18	L'Oréal Professionnel Paris is a trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums.	Beauty Insider
Competition	10	8	Facing strong competition from other premium brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses frizz and unruly hair issues effectively.	Elle
Final Market Score	100	76/100 (3.80/5)	L'Oréal Professionnel Paris Xtenso Care Pro-Keratin Incell Leave In Serum is a strong contender in the Indian hair serum market.

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