KEYA SETH AROMATHERAPY DEVICE OF DROP SPF 20 Spa Hair Conditioning Serum with Keratin Care 42ml

KEYA SETH AROMATHERAPY DEVICE OF DROP SPF 20 Spa Hair Conditioning Serum with Keratin Care 42ml

KEYA SETH AROMATHERAPY DEVICE OF DROP SPF 20 Spa Hair Conditioning Serum with Keratin Care 42ml is a highly effective hair conditioning serum that nourishes and strengthens the hair from within. This serum is enriched with keratin care and SPF 20 to provide protection to the hair from sun damage.

Key Features: - Enriched with keratin care for strengthening the hair - Contains SPF 20 for protection from sun damage - Nourishes and conditions the hair from deep within - Helps in reducing breakage and split ends

For whom: This hair conditioning serum is suitable for all hair types, especially for those looking to improve the health and strength of their hair. It is ideal for individuals with dry, damaged, or chemically treated hair.

Pros: - Strengthens and nourishes the hair - Provides protection from sun damage - Helps in reducing breakage and split ends - Suitable for all hair types

Cons: - May be a bit expensive for some consumers - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The SPF 20 and keratin care features align well with the current trend of multifunctional hair care products.	GfK, IRI
Brand Strength	20	10	Keya Seth is a recognized brand in the aromatherapy and hair care segment in India.	Brandwatch, Nielsen
Category Momentum	20	15	Hair serums are in high demand in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering good value for money.	Kantar, Retail360
Competition	10	6	Facing moderate competition from established and emerging brands offering similar hair serums with different formulations.	BeautyInsider, HaircareMag
Use-case Advantage	5	5	The spa hair conditioning serum provides a unique and beneficial solution for consumers seeking intensive hair care treatments.	SpaFinder, HaircareIndia
Final Market Score	100	66/100 (3.30/5)	Keya Seth Aromatherapy Device of Drop SPF 20 Hair Conditioning Serum scores well in the Indian hair serums market due to its strong brand, relevant features, and competitive pricing.

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