iluvia Hair Protection Serum Coarse Damaged Very Frizzy Hair with Heat Sun Protection Thick Curly Processed Hair 50ml Heat Protection Serum

iluvia Hair Protection Serum Coarse Damaged Very Frizzy Hair with Heat Sun Protection Thick Curly Processed Hair 50ml Heat Protection Serum

iluvia Hair Protection Serum is specifically designed for coarse, damaged, very frizzy hair. This serum not only provides heat protection but also shields your hair from the harmful effects of the sun.

Key Features: - Provides heat protection - Protects hair from sun damage - Ideal for thick, curly, and processed hair - Helps to tame frizz and smooth hair

For whom: This serum is perfect for those with coarse, damaged, very frizzy hair who are looking for a solution to protect their locks from heat styling and sun exposure.

Pros: - Effective heat protection - Helps to improve the condition of damaged hair - Great for taming frizz and adding shine

Cons: - May be too heavy for fine hair types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for coarse, damaged, and frizzy hair with heat and sun protection.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing moderate competition from established and emerging brands.	Beauty Trends
Use-case Advantage	5	3	Addresses specific needs of thick, curly, and processed hair.	Haircare Magazine
Final Market Score	100	66/100 (3.30/5)	Well-positioned hair serum with strong feature fit and competitive pricing.

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