Hairmac Professional Repair Shine Hair Serum 100 ml Non Greasy Ultra Light Men Women

Hairmac Professional Repair Shine Hair Serum 100 ml Non Greasy Ultra Light Men Women

Key Features: - Professional repair shine hair serum - 100 ml bottle - Non-greasy formula - Ultra-lightweight - Suitable for both men and women
For whom: - Anyone looking to repair and add shine to their hair - Ideal for those with damaged or dull hair - Suitable for all hair types and lengths
Pros: - Leaves hair feeling smooth and silky - Helps to repair and nourish damaged hair - Adds a beautiful shine without weighing hair down - Suitable for daily use - Can be used on both wet and dry hair
Cons: - Some may find the scent to be too strong - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Non-greasy formula suitable for both men and women.	GfK
Brand Strength	20	10	Established brand with good reputation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums in market.	Euromonitor
Competition	10	6	Facing moderate competition from established and new brands.	Nielsen
Use-case Advantage	5	5	Addresses repair and shine needs effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Hairmac Professional Repair & Shine Hair Serum offers a balanced mix of features and pricing in a growing Indian hair serum market.

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