Dr Batra s Pro Dandruff Control Serum 50 gm Natural Serum

Dr Batra s Pro Dandruff Control Serum 50 gm Natural Serum

Dr Batra's Pro Dandruff Control Serum is a natural serum that helps in controlling dandruff and promotes a healthy scalp. It is enriched with natural ingredients that nourish the scalp and help in reducing dandruff effectively.

Key Features:
1. Contains natural ingredients
2. Helps in controlling dandruff
3. Nourishes the scalp
For whom:
This serum is suitable for anyone dealing with dandruff issues and looking for a natural solution to combat it.

Pros:
- Natural ingredients
- Effectively controls dandruff
- Nourishes the scalp

Cons:
- May take some time to see visible results
- Packaging could be improved

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective natural ingredients for dandruff control.	India Today
Brand Strength	20	15	Dr Batra's established reputation in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	6	Facing competition from established and emerging hair serum brands.	Economic Times
Use-case Advantage	5	5	Specifically targets dandruff issues, meeting a common need.	Vogue
Final Market Score	100	66/100 (3.30/5)	Dr Batra's Pro Dandruff Control Serum offers a competitive solution in the Indian hair serum market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—