COLOR WOW Pop And Lock High Gloss Oil Shellac 1 8 Fl Oz

COLOR WOW Pop And Lock High Gloss Oil Shellac 1 8 Fl Oz

About Product:

The COLOR WOW Pop And Lock High Gloss Oil Shellac is a shine-enhancing hair treatment that helps to add depth and dimension to your hair while also protecting it from environmental damage. The oil shellac formula seals and smooths the hair cuticle, delivering a high-gloss finish that lasts until the next shampoo.

Key Features:

- Adds shine and dimension to the hair
- Seals and smooths the hair cuticle
- Protects hair from environmental damage
- High-gloss finish that lasts until the next shampoo

For whom:

This product is ideal for anyone looking to enhance the shine and overall appearance of their hair. It is suitable for all hair types, including color-treated and chemically processed hair.

Pros & Cons:

Pros:
- Adds instant shine to the hair
- Protects hair from environmental damage
- Lasts until the next shampoo

Cons:
- Some may find the scent too strong
- Can be slightly heavy for those with fine hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique shine-enhancing formula suitable for Indian hair types.	Vogue India
Brand Strength	20	18	Strong brand recognition and loyalty in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for hair serums in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end hair serums.	Beauty Bulletin
Competition	10	8	Facing moderate competition from established and emerging hair serum brands.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common hair dullness issues faced by Indian consumers.	Elle India
Final Market Score	100	76/100 (3.80/5)	Highly competitive hair serum with strong brand presence and unique shine-enhancing formula.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—