Biotique Bio Almond and Cashew Fresh Replenishing Hair Serum 40ml

Biotique Bio Almond and Cashew Fresh Replenishing Hair Serum 40ml

This hair serum from Biotique is specially formulated with the goodness of almond and cashew extracts to provide nourishment and hydration to your hair. It helps in replenishing the hair, making it look fresh and healthy.

Key Features: - Enriched with almond and cashew extracts - Nourishes and hydrates the hair - Helps in replenishing and revitalizing the hair - Leaves the hair looking fresh and healthy - Suitable for all hair types

For whom: This hair serum is suitable for both men and women who are looking to nourish and revitalize their hair. It is suitable for all hair types and can be used by those looking to improve the overall health and appearance of their hair.

Pros: - Lightweight formula that does not weigh the hair down - Pleasant almond and cashew fragrance - Helps in reducing frizz and improving hair texture - Affordable price

Cons: - Some users may find the scent overpowering - May not be suitable for those with very fine hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond & Cashew formula aligns with the trend of natural ingredients in hair care products.	Euromonitor
Brand Strength	20	10	Biotique is a well-known brand in India with a loyal customer base.	Brandwatch
Category Momentum	20	15	Hair serums gaining popularity due to increased focus on hair care in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from both established and emerging brands in the hair serum segment.	Kantar
Use-case Advantage	5	5	Addresses the need for a nourishing hair serum for dry and damaged hair.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Biotique Bio Almond & Cashew Hair Serum offers a competitive option in the growing Indian hair care market.

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